Loren has reimagined luxury automotive storytelling through the lens of Tshivenda, making some of the rarest cars on the planet feel both accessible and deeply personal.
A forensic anatomy graduate with a storyteller’s curiosity, Loren doesn’t see herself as simply reviewing cars. She considers herself an automotive archivist, documenting the history, engineering and significance of extraordinary vehicles.
As part of the TJR 100 Creators campaign, I had a chat with Loren to explore the inspiration behind reviewing Ferraris, Porsches and Bugattis in Tshivenda, how her analytical background shapes her content, and why preserving automotive history has become her life’s passion.
You review some of the world’s rarest and most exclusive cars, but you do it in Tshivenda. Why was it important for you to bring your home language into automotive storytelling?
I was setting up my tripod to talk about the AMG GTr, I thought I should definitely talk about this car in nga Tshivenda.
It was an exercise to introduce myself sa Muvenda and I found myself having a lot more fun than in any of the previous videos I had made.
It wasn’t because of the car but because at that moment I knew I was doing something different, something I definitely would have loved to see growing up, something I want my own people to see, and in a way it felt like bringing this whole rare and exclusive car world, a world that for most seems far away, in a way that’s closer to home.
What has the response been from people who hear luxury and performance cars being reviewed in Tshivenda for the first time?
The response has been widely positive really, to such an extent that I have been going back and redoing the cars I have already talked about previously but in Tshivenda this time.
It’s feedback such as “keep these coming we love it”, “it is my first time watching these in Tshivenda, this is what I would have loved to see growing up” and non Venda people learning the language.
There’s even requests of the cars they want to see and I do my best to bring those. And that’s a really big sign of growth and impact for me.
You describe yourself as an automotive archivist rather than just a reviewer. What does that title mean to you?
The goal was never to tell you how good the car is. In alignment with my long term goals it is more of an archive of all the special cars fitting the criteria that I get to talk about. I’m documenting it before it disappears or finds a new home.
A lot of the cars I only get to film once. Most of them aren’t on the road on a given day, they live in private garages, collections and behind the dealership glass. So I can document its story before the window closes , that is something that outlives the moment. It’s a record and not a recommendation. Instead of driving impressions, I focus on origin stories, the spec, design and what it represents.
Your content often features cars that most people will never see in person. How do you find these rare vehicles and gain access to private collections?
The simplest answer is; I ask. That’s it. That’s how I got to work with prestige marques and that’s how I get to be in a private collector’s garage. I go out and meet people who have the cars or know someone with the cars and tomorrow I’ll be talking about the cars.
How do you remain objective when reviewing brands with such legendary reputations like Ferrari, Porsche, Bugatti and Lamborghini?
I think of it as telling a story rather than judging. It’s less about convincing anyone to like or dislike the car, and more of telling why it was made and the end product.
From design, engineering, history behind the car/ lineage, and form and function, spec and value, In telling the facts of the car the need to be objective is of less importance. Although at times being with a bespoke car can be so breathtaking and thrilling that I do get a little more excited but that’s just emotions which are good
Your background is in forensics and anatomy. Tell us about that, and how has that influenced the way you analyse and tell the stories of cars?
As a forensics and anatomy graduate, my mind works in a “what is it, why is it like that and how does the way that it looks help with what it does”. I approach every car’s design with the form and function lens and the car’s history from an evolutionary standpoint. Hence if you watch my video, I do tend to explain a lot.
What’s one misconception people have about the ultra-luxury automotive world that you’d like to change?
It’s not really a misconception as it’s more of a missed focus. People tend to fixate so much on the price tag without paying attention to the story behind it, why it was built, who built it, and what era it represents.
Price is easy to talk about but it is only the surface. The real value of a car is rooted in its origin and the engineering decisions that shaped it. And that’s the part I want people to pay more attention to because if we only focus on what it costs, then we miss everything else that makes it special.
Have you ever been denied access to a car or collection you desperately wanted to feature? How did you handle it?
Of course I have, although more before than now. I did my first video in April 2025, and in the times when I was trying to diversify my car roster and I approached an owner, one consistent response was that they are very private and don’t want their cars out there.
Which is ironic in itself but I still took the no and owned it. However, most of the time I’m not very bothered unless I know I cannot find the car elsewhere, because there is definitely someone else who will be kind enough to say yes. But if I know I cannot find one like it, I insist until I either get a yes or I know the no is definite.
If you could spend a day with any collector or any single car in the world, who or what would you choose, and why?
That list is very long and I unfortunately cannot choose one. There’s so many collections I would love to visit, the Sultan of Brunei, the Petersen Automotive museum, The Loh collection, the list is endless.
They own and house some of the rarest and bespoke cars from 250 GTOs, F1 LM, Veneno, and brand museums as well from Porsche, Mercedes, Ferrari, Alfa Romeo. There’s plenty of collectors who have cars I have never heard of or seen and I want to spend a day with all of them.
Lastly, what is your Tshivenda name and surname and where in Venda do you come from?
Mashudu Florence Maraganedzha, from a little village called Ha Jim Kone. Loren is just my middle name shortened.
The Joburg Reporter 
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