On Sunday, 25 May 2025, Johannesburg’s fitness and wellness crowd gathered at Bounti Studios, Bryanston, for the official launch of the Body Kind 2.0 Sports.

Bra — an innovative new piece of activewear already being hailed as a game-changer for women across South Africa. This wasn’t just a product launch, it was a celebration of women, movement, community, kindness, and confidence.

Hosted by wellness entrepreneur and fitness icon Lisa Raleigh, the Bra, Bubbles & Bounce experience promised bubbles, bouncing, and the chance to try the new design firsthand and it certainly delivered.

We got to meet the ever-glowing Lisa Raleigh, the powerhouse behind Body Kind, bounti, and plenti. She didn’t just create a product, she shared a vision that’s been brewing for over four years.

As guests arrived, we were welcomed with protein snacks to fuel us up, and a buzzing atmosphere filled with some of the country’s top fitness influencers, wellness leaders, and everyday women all excited to experience what’s being called the #1 Sports Bra in SA.

The morning kicked off with an uplifting workout session led by Lisa herself, where attendees were encouraged to wear their gifted Body Kind 2.0 bras and put them to the test — quite literally. And they passed with flying colors.

Designed with four years of research, testing, and intentionality, the Body Kind 2.0 isn’t just another addition to the activewear aisle. It’s been engineered to grow with a woman’s body, whether she’s pregnant, postpartum, gaining or losing weight, or simply experiencing natural changes throughout her cycle.

As Lisa explained during her heartfelt address, traditional sports bras often fail to support women adequately, which can lead to irreversible breast tissue damage.

That concern became the foundation of her mission: to create a bra that
prioritizes real support, real comfort, and real bodies.

This bra doesn’t ask your body to change for it — it changes with you.

“This bra is for every woman, in every stage of life,” Lisa said. “It’s designed to change with you. It’s basically your boobs’ best friend.”

And the attendees agreed. During the high-energy bounce session, there was a shared sense of joy, not just from the movement, but from feeling seen and supported, both emotionally and physically. The fit, softness, and durability every element of the bra reflected the kind of thoughtful innovation that has come to define Lisa Raleigh’s brands.

The event wasn’t just about exercise; it was about inclusivity, connection, and care. Every detail, from the bubbles to the bonding made us feel like we weren’t just part of a launch; we were part of a movement.

After the workout, the morning transitioned into a relaxed networking session, with guests sipping bubbly, exploring wellness products, and learning more about Lisa’s other offerings including her flagship store in Nicolway, Bryanston. From premium collagen to head-turning gym wear, Body Kind is fast becoming more than a brand — it’s a lifestyle.

The Bra, Bubbles & Bounce launch wasn’t just a product introduction, it was a statement about what it means to feel empowered, supported, and celebrated in every stage of womanhood.

And if the buzz (and bounce) in the room was anything to go by, the Body Kind 2.0 is about to make major waves in the world of women’s wellness wear.

Bottom line? This bra lifts more than just your spirits, and if you’ve been on the hunt for a sports bra that understands you better than your playlist does, this is the sign you’ve been waiting for.

The Body Kind 2.0 isn’t just about fitness. It’s about showing up for yourself in comfort, in style, and in kindness.

Because when it comes to movement, support, and self-love — this bra really brings its A-game (and double D-game, too wink wink)