South African 21-year-old virtual influencer Kim Zulu has been announced as the official ambassador and media partner for the globally recognized New York Digital Fashion Week (DFW – New York City) taking place later this year in September 2024. This is a historic appointment as it marks the first time any African virtual influencer has become a global ambassador, setting a new precedent for the global digital fashion landscape.

Who is Kim Zulu?

Kim Zulu is Africa’s first and one of the most prominent virtual influencers. Zulu has been featured in magazines such as Forbes USA, ELLE China, Vogue Business, Harpers Bazaar and the list goes on! Kim is a passionate enthusiast of various interests revolving around food, fashion, travel, music, and modelling. Viewing life as an adventurous journey of continuous learning about her surroundings and the people within them, Kim identifies herself as a futurist who also values and embraces cultural diversity.

What to expect from Kim at DFW New York?

As one of the official media partners and ambassador, she will provide exclusive behind-the-scenes access to all things Digital Fashion Week related, offering her followers and fashion enthusiasts an unparalleled insider’s view of this event.

“Being appointed as the first African virtual influencer ambassador for New York Digital Fashion Week is an honour and a testament to the growing influence of virtual personas in the fashion world,” said Kim Zulu. “I am thrilled to take my followers on this exciting journey, showcasing the incredible creativity and innovation that defines New York Digital Fashion Week. This opportunity represents a significant step forward in pushing the boundaries of what virtual influencers can achieve.”

Kim Zulu’s role will include interviews with designers, and exclusive previews of collections, and ensuring that the audience remains at the forefront of fashion’s digital evolution. Her presence is expected to attract a diverse and global audience, further solidifying NYDFW’s status as a premier platform for digital fashion innovation.

About New York Digital Fashion Week

New York Digital Fashion Week (NYDFW) is a pioneering event that merges the worlds of fashion and technology. Celebrating the creativity and innovation of digital fashion, NYDFW provides a platform for designers and fashion enthusiasts to explore the future of the industry through immersive digital experiences.